A fine property sold badly is money left on the table. At the high end in Algiers, certain mistakes drive away good buyers or break the price. Here they are, and above all, how to avoid them.
1. Overpricing "to leave room to negotiate"
This is the most costly mistake. Too high a price drives away serious buyers in the first second. The property stalls, lingers for months, and ends up going stale: everyone wonders what's wrong with it, and you finally sell for less than a fair price set from the start.
2. Neglecting presentation
The high end sells first through the image. Dark photos taken on a phone, a cluttered home, a poorly prepared viewing, and you lose the buyer before they even visit. At this level of price, emotion makes the sale.
3. Advertising everywhere, with no discretion
In the luxury market, over-exposure devalues. A property seen on ten pages, reposted by everyone, loses its aura of exclusivity, and high-end buyers grow wary of it.
4. Selling without preparing the file
A serious buyer, especially for a prime property, wants a watertight file: title deed, land register, compliance. If these documents aren't ready, they hesitate, pull back, or use it to negotiate the price down.
5. Targeting the wrong buyers
An exceptional home is not sold to just anyone. If your property is shown to an audience with neither the budget nor the intent, you pile up pointless viewings and fruitless negotiations.
6. Handling everything alone
Handling the calls, screening out the curious, arranging viewings, defending the price in negotiation: it is time-consuming and emotionally hard when it is your own property. People often give in out of sheer exhaustion.
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